Ardene, a Canadian accessories and apparel retailer and Plan’s Because I am a Girl have partnered to highlight the importance of education for girls both at home and abroad. Ardene launched their “LINK TO LOVE” program, encouraging Canadian girls to purchase specially branded friendship bracelets with proceeds from the sales of the $5 bracelet being directed to girls’ education projects.
This campaign raised $35,000 helping 640 Honduran children through a school build, filling classrooms with everything needed to spark young minds.
To thank Canadian girls for purchasing a bracelet, Ardene also launched an online contest on their Facebook page to win a $5,000 scholarship directly from Ardene to put towards their education. A winner was chosen when the contest closed on October 11, 2013 and rewarded this scholarship.