Media Coverage

What the press say about us

Plan Canada breaks new brand campaign
Ad News, May 8, 2013
International aid and development agency Plan Canada has begun a new brand campaign as part of its ongoing Because I am a Girl initiative. More

Calgary: Bangladesh needs your help
Canada Newswire, May 8, 2013
Plan Canada launches community sponsorship program to help lift an entire village out of poverty in Bangladesh. More

CASSIES Gold: Plan Canada’s girl power
Strategy Magazine, January 28, 2013
Plan Canada's Because I am a Girl campaign returns to win Gold at the 2013 CASSIE Awards, recognized for business effectiveness in advertising. More

Keeping Up with Because I Am A Girl
Ruby Skye P.I., December 11, 2012
Popular web series, Ruby Skye P.I., recognizes the Because I am a Girl campaign, sharing fundraising ideas for youth. More

Investing in the girl child, and in society
South Asian Generation Next, November 15, 2012
A Q&A with Plan Canada's Executive Vice President, Marketing & Development, Paula Roberts, on the success of Because I am a Girl. More

Pemberton lends support to the ‘Because I Am A Girl’ cause
The Toronto Sun, November 11, 2012
Pemberton Group supports Plan's Because I am a Girl initiative and Day of the Girl activities at Yonge-Dundas Square.More

Because she is a girl
The Spec, October 22, 2012
Shooting of 15-year-old in Pakistan is only the tip of an iceberg of global oppression of young women. More

Birks Presents: A Night For Girls To Shine in Toronto
It's All Style To Me, October 12, 2012
Birks hosts special event to benefit Plan Canada's Because I am a Girl initiative on first-ever International Day of the Girl. More

Smart with a Heart
Vervegirl.com, October, 2012
Laura Sullivan shares her thoughts on becoming the smartgirl contest winner, presented by smartwater Canada and Plan Canada's Because I am a Girl initiative. More

Girls around the world face violence in schools: Report
Toronto Star, October 11, 2012
Violence in schools and pressure from conservative societies to drop out early are some of the barriers adolescent girls all over the world face as they struggle to receive an education. More

Shooting of 14-year-old activist mars first day of ‘Girl Child’ celebrations
Metro Toronto, October 11, 2012
The shooting of 14-year-old Malala Yousafzai, an activist for girls' education in Pakistan, has brought new urgency and tragedy to the cause. More

Olympic gold medalist celebrates first-ever International Day of the Girl
CityNews.ca / Breakfast Television, October 11, 2012
Because I am a Girl celebrated ambassadors, Jennifer Heil and Sophie Gregoire Trudeau, support the International Day of the Girl on Breakfast Television. More

Because I am a Girl shines a light on the importance of education for girls
Canada AM / CTV News, October 11, 2012
Singer-songwriter Alyssa Reid explains why she wanted to get involved with The Day of the Girl, and youth ambassador Crystal Gao talks about the importance of the campaign. More

‘International Day of the Girl’ U.N. campaign aims to promote gender equality for girls
Yahoo! Canada News, October 11, 2012
Why we need an International Day of the Girl and how Canadian celebrations and events will help promote girls rights. More

International Day of the Girl Child
Victoria News, October 9, 2012
Students from St. Margaret's School teams up with Because I am a Girl to host a community event in honour of the first International Day of the Girl. More

Girls take over Yonge and Dundas Square
The Toronto Observer, October 12, 2012
Girls from all over the city join Sophie Gregoire Trudeau and Alyssa Reid at Yonge and Dundas Square on the first-ever International Day of the Girl. More

International Day of the Girl
Toronto Standard, October 11, 2012
Canadians across the country recognize that girls play an important role in their communities. More

Gender and age put girls at a double disadvantage
The Vancouver Sun, October 9, 2012
The United Nations' first International Day of the Girl aims to bring awareness to the double discrimination girls face because of their gender and age. More

Marnie McBean – promoting girls’ rights around the world!
Canadian Living, August 18, 2012
Olympian Marnie McBean is championing girls' rights globally with Plan Canada's Because I am a Girl. More

London 2012 football: Diana Matheson never made the limelight, until she won Canada bronze
Toronto Star, August 10, 2012
Because I am a Girl ambassador and Olympic bronze medalist, Diana Matheson, talks Canadian sport and empowering girls and women around the world. More

Charitable Olympians: Canada's Athletes Give Back To The Community
Huffington Post, August 1, 2012
Canadian Olympians from across the country lend support to charity, including Because I am a Girl celebrated ambassador, Jennifer Heil. More

Pandora's Makeup Box Launches "I am a girl" Lipgloss
Flare Magazine, July 31, 2012
Pandora's Makeup Box launches new lipgloss in support of young women all over the world. More

Students trying to help girls around the globe
Niagara this Week, July 6, 2012
Students at St. Elizabeth Catholic Elementary School team up with Because I am a Girl and help fundraise for the cause. More

Barrhaven girl, 8, has big plans for LemonAID stand
Ottawa Citizen, June 29, 2012
Eight-year-old Emmy is busy organizing what she hopes to be known as "Because I am a Girl" day in Barrhaven. More

Rona Ambrose's star rises in government
Canadian Press, June 19, 2012
Minister Rona Ambrose stunned observers when she voted in favour of a pro-life bill in the House of Commons this week. More

Pemberton's motto: Do good work
Toronto Star, June 15, 2012
The Pemberton Group discuss their relationship with Because I am a Girl and the importance of supporting women and girls in the developing world. More

Women, Sport and Horse Sense
CBC Sports, June 1, 2012
Because I am a Girl celebrated ambassador Jennifer Heil discusses the challenges that females are facing in sport. More

Does the world need more girls?
Canadian Living, Donna Paris
In Canada it's good to be a girl, but that isn't always the case for girls living in the developing world. More

Making mom a heroine
Royal City Record, April 11, 2012
Lynn Duncan's company, Vivalogue Publishing, is working with Plan Canada on a Mother's Day gift that benefits women and children in developing countries. More

Vivalogue Publishing Brings Ethical Giving to Mother's Day
PR Web, April 9, 2012
Vivalogue Publishing is supporting Plan Canada's Because I am a Girl maternal health initiative by publishing a special Mother's Day gift book celebrating Canadian Mothers. More

Canadian girls helping women and babies in Tanzania
Regina Leader-Post, March 23, 2012
TV personality and celebrated ambassador Rosey Edah and daughter Micha head to Tanzania with smartwater and Plan Canada's Because I am a Girl in support of women and their babies in Tanzania. More

World Celebrates International Women's Day
CP24 News, March 8, 2012
Women around the world join to celebrate International Women's Day, including events across Canada. More

Campaign speaker shows what an empowered girl can do
Metro News Toronto, March 8, 2012
Because I am a Girl Speakers Bureau member Maneesa Sotheeswaran speaks to students around the globe to raise awareness for girls' rights.More

Pushing Girl Power
The Toronto Sun, March 6, 2012
Connecting youth and inspiring futures through strong, savvy females, like Because I am a Girl ambassador, Jennifer Heil. More

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